ITO EN is Japan’s leading green tea company, founded in 1966, best known for Oi Ocha, the world’s top unsweetened green tea brand. Rooted in Japanese wellness culture, ITO EN promotes health and beauty from within through premium Japanese green tea and Japanese matcha drinks, made without sugar or artificial additives. Widely embraced in J-beauty and holistic lifestyles, ITO EN supports skin health and daily balance, complementing modern Japanese skincare products and wellness-focused beauty routines.
