ITO is a trusted Japanese brand specializing in premium 100% cotton disposable facial cleansing towels designed for sensitive skin. Widely used in Japanese skincare and J-beauty routines, ITO towels are soft, lint-free, biodegradable, and hygienic—ideal for makeup removal, face cleansing, and daily skin care. Featuring a dual-textured design for gentle yet effective cleansing, ITO is a must-have accessory alongside Japanese skincare products, Japanese sheet masks, and modern Japanese beauty products.